Kazár Klára
A márkaközösségek pszichológiai érzetének vizsgálata zenei fesztiválok esetén PLS útelemzés segítségével.
Doctoral thesis (PhD), University of Szeged.
(2016)
(Unpublished)
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| Item Type: | Thesis (Doctoral thesis (PhD)) |
|---|---|
| Creators: | Kazár Klára |
| Title of the thesis in foreign language: | Examining the psychological sense of a brand community in the case of music festivals with PLS path analysis |
| Supervisor(s): | Supervisor Position, academic title, institution MTMT author ID Kovács Péter egyetemi docens, SZTE GTK Marketing-Menedzsment szakcsoport 10001307 |
| Subjects: | 05. Social sciences > 05.02. Economics and business > 05.02.01. Economics, econometrics |
| Divisions: | Doctoral School of Economics |
| Discipline: | Social Sciences > Economics |
| Language: | Hungarian |
| Date: | 2016. May 13. |
| Item ID: | 2922 |
| MTMT identifier of the thesis: | 3071271 |
| doi: | https://doi.org/10.14232/phd.2922 |
| Date Deposited: | 2016. Apr. 18. 17:13 |
| Last Modified: | 2020. Apr. 30. 15:17 |
| Depository no.: | B 6074 |
| URI: | https://doktori.bibl.u-szeged.hu/id/eprint/2922 |
| Defence/Citable status: | Defended. |
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