Gyulai Zsófia
A digitális nudge-ok hatása a szolgáltatott szoftverek felhasználói döntésére.
Doctoral thesis (PhD), University of Szeged.
(2024)
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Item Type: | Thesis (Doctoral thesis (PhD)) |
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Creators: | Gyulai Zsófia |
Title of the thesis in foreign language: | The impact of digital nudges on user decisions in software as a service |
Supervisor(s): | Supervisor Position, academic title, institution MTMT author ID Révész Balázs egyetemi docens, Marketing-Menedzsment szakcsoport SZTE / GTK / ÜTI 10024510 |
Subjects: | 05. Social sciences > 05.02. Economics and business > 05.02.03. Business and management > 05.02.03.10. Marketing |
Divisions: | Doctoral School of Economics |
Discipline: | Social Sciences > Economics |
Language: | Hungarian |
Date: | 2024. April 12. |
Item ID: | 12124 |
Date Deposited: | 2024. Mar. 27. 08:46 |
Last Modified: | 2024. Jul. 10. 08:32 |
Depository no.: | B 7470 |
URI: | https://doktori.bibl.u-szeged.hu/id/eprint/12124 |
Defence/Citable status: | Not Defended. (Do not cite until it has not assigned DOI number!) |
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