Gyulai Zsófia
A digitális nudge-ok hatása a szolgáltatott szoftverek felhasználói döntésére.
Doctoral thesis (PhD), University of Szeged.
(2024)
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| Item Type: | Thesis (Doctoral thesis (PhD)) |
|---|---|
| Creators: | Gyulai Zsófia |
| Title of the thesis in foreign language: | The impact of digital nudges on user decisions in software as a service |
| Supervisor(s): | Supervisor Position, academic title, institution MTMT author ID Révész Balázs egyetemi docens, Marketing-Menedzsment szakcsoport SZTE / GTK / ÜTI 10024510 |
| Subjects: | 05. Social sciences > 05.02. Economics and business > 05.02.03. Business and management > 05.02.03.10. Marketing |
| Divisions: | Doctoral School in Economics |
| Discipline: | Social Sciences > Economics |
| Language: | Hungarian |
| Date: | 2024. April 12. |
| Item ID: | 12124 |
| MTMT identifier of the thesis: | 35788141 |
| doi: | https://doi.org/10.14232/phd.12124 |
| Date Deposited: | 2024. Mar. 27. 08:46 |
| Last Modified: | 2025. Feb. 26. 08:32 |
| Depository no.: | B 7470 |
| URI: | https://doktori.bibl.u-szeged.hu/id/eprint/12124 |
| Defence/Citable status: | defended |
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