Lipták Lilla
A külső referenciaárak hatása a fogyasztók árértékelésére és vásárlási döntésére.
Doctoral thesis (PhD), University of Szeged.
(2023)
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| Item Type: | Thesis (Doctoral thesis (PhD)) |
|---|---|
| Creators: | Lipták Lilla |
| Title of the thesis in foreign language: | The effect of external reference price on consumers’ price evaluation and decision-making |
| Supervisor(s): | Supervisor Position, academic title, institution MTMT author ID Prónay Szabolcs egyetemi docens, Dr. habil PhD, Marketing-Menedzsment szakcsoport SZTE / GTK / ÜTI 10028625 Kovács Péter egyetemi docens, Dr. habil PhD, Statisztikai és Demográfiai Tanszék SZTE / GTK / ÜTI 10001307 |
| Subjects: | 05. Social sciences > 05.02. Economics and business |
| Divisions: | Doctoral School of Economics |
| Discipline: | Social Sciences > Economics |
| Language: | Hungarian |
| Date: | 2023. May 22. |
| Item ID: | 11711 |
| MTMT identifier of the thesis: | 33908713 |
| doi: | https://doi.org/10.14232/phd.11711 |
| Date Deposited: | 2023. Apr. 21. 09:52 |
| Last Modified: | 2024. Jul. 01. 13:40 |
| Depository no.: | B 7466 |
| URI: | https://doktori.bibl.u-szeged.hu/id/eprint/11711 |
| Defence/Citable status: | Defended. |
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